What drives my work
and the experience I bring
About Louise Tod Design
I’m a freelance UX and web designer who helps women-led small businesses build websites that feel clear, confident, and genuinely easy to use. I believe your website should support you, not overwhelm you, and that accessibility and clarity aren’t “nice extras”, they’re the foundation of a site that works.
My approach is simple: design with empathy, build with purpose, and guide you every step of the way. Whether you’re launching a new business, refreshing your brand, or finally tackling the website you’ve been putting off, I’m here to make the process feel calm, organised, and completely doable.
A design process that puts you first
My goal is always the same: to empower you, not make you dependent on a designer
Clear & Friendly communication
Regular check-ins that keep things moving without pressure
A structured collaberative approach
Training and handover so you feel confident managing your site
A creative background shaped by real‑world experience
Before moving into UX and web design, I spent years as a senior designer at AkzoNobel, specialising in colour design and digital communication across their global websites. Then as a Creative Consultant specialising in colour and trends for the interiors industry. That work sharpened my eye for visual communication, storytelling, and creating experiences that feel welcoming and intuitive, skills I now bring into every website I design.
Retraining in UX/UI allowed me to combine creativity with strategy, giving my clients the best of both worlds: thoughtful design backed by user‑centred thinking.
As a military spouse and mother, I understand the need for flexibility, clarity, and systems that make life easier. I bring that same mindset to my work, designing websites that support your business and fit around the realities of your life.
Let’s build something you’re proud of
If you’re ready for a website that feels clear, empowering, and aligned with your business goals, I’d love to work with you.
You don’t need to know the technical stuff, that’s my job. You just need to tell me all about your business and your ideal customer, and I’ll help you bring your online home to life.
